3Cinno’s led media mesh was involved in the DAU film premiere!

3CINNO as a solution-based LED display manufacturer, now shifted focus on media mesh developing and production was honored to have been involved in the DAU film premiere in Paris on 25 January 2019 with our advanced flexible led media mesh DM series, the Dot Media Mesh also named flexible led mesh in the market.

(We have also published this post on our another website, https://www.led-display-manufacturer.com/premiere-with-3cinno-led-mesh/ .that is 3CINNO Group website for all kinds of LED display solutions. You could go there for other information.)

Outline:

Challenges for the led media mesh project

The production company, Phenomen Films UK asked us about their RGB media mesh project on  August 6th.  They want to catch up on the planned premiere event at the beginning of October. There were only 2 months left. But the client had no idea to choose which type led mesh and how to centralized control many addressable led meshes going to install on different places.

At that time, there was only an initial design with many different sizes led mesh parts that will go to place on the windows, balustrades, pilaster, columns, etc. on several landmark buildings.

1, Kinds of dimensions requirements about the programmable media mesh

The 1st challenge was how to design the led media to fit for kinds of dimensions. For control, the distance between the windows, balustrades, and columns was different. And the led curtains should be controlled together to play full or related images.

We tailor-made different size media meshes to be closest to each size. The maximum cable length between the two places was nearly 100 meters. We put the main controller (the led mesh processor) in one control room and the daisy-chained cables between different locations. We delivered the video content from the center room to all the positions, and the media could be uploaded and managed in one place easily.

Media Mesh Project Case-UK 01
Media Mesh Project Case-UK 02

2, High transparency but need good resolution and day-time viewable

The client wanted high transparency media mesh screen but with good resolution to play a high-quality image. What’s more, for some places, the transparent media mesh needs to be also day-time viewable.

Higher-resolution led screen requires more led pixels in one area, which would leave less space for the vacancy, naturally decreasing the transparency. It is also known that high brightness needs more pixels. How to get a balance between transparency and definition, brightness was another challenge.

Based on our suggestion, and after sample test at site, the client finally chose the P56mm LED mesh which has 75% transparency. And with DM 6LEDs per dot led media mesh, the video played on the LED mesh screen can be watched under day-time natural ambient light. Besides the multiple-led high brightness led mesh, we also provided lower cost single-led led media mesh in some places that could show a very clear image during night-time. It was important to mixed-use two type led mesh screens to get the best visual performance within the budget.

3, Not to damage the historic building

All the media mesh screens will be installed on the places of iconic historic buildings. After one month event in one place, the led mesh need to take off and move to another city, that was a touring event. Every installation and dismantling process can’t have any damage to the old buildings.

Because it was a flexible, very lightweight and foldable led mesh. The high res mesh screen could be hung with some stay bars and fixed on a simple frame on the buildings. Transportation also became very easy just by rolling them up. This type of soft led mesh made all the handling process doable and saved much the transportation and labor cost.

4, Urgent delivery time but good quality

After signed the contract with the client, there wasn’t one full month left. We made a strict agreement about delivery time with our client. We should finish 244,000 led media mesh dots within one month and should deliver the 1st batch 123,000 dots one week earlier. 

There was not any excuse to make delay and produce poor products to catch up the time. Because it was definitely a very must-do thing to get all well done according to the plan for our client, the branded Film Production company. What we have finally done was to send high quality led media mesh to our client without any delay to guarantee this important public event going successfully.

Background of the event, DAU Film Premiere (What was this led mesh project for)?

The premiere was in the form of a dozen feature films screened inside an extensive around-the-clock immersive installation. This film is one of Russia’s largest and most controversial cinematic projects.

The preparation for the shooing for the film began in 2006, whereas the actual shooting started in 2008 and went on for many years. It was shot at various sites in Azerbaijan, Russia, Ukraine, Germany, United Kingdom, and Denmark.  

The world premiere of the film was intended to take place at the 2011 Cannes Film Festival but the film was not completed yet.

In July 2018, the project release and preregistration were opened, and the release was scheduled in October 2018 in Berlin (with similar happenings following in Paris and London)as a month-long, full time operating and immersive art installation.

The city ultimately did not approve the plans, as there was too little time for authorities to check for safety for an event of these proportions, with the production company has submitted the plans less than a month prior to the event

The project finally premiered in Paris on 25 January 2019 in the form of 12 separate feature films screened inside an installation evoking The Institute and spanning the Centre Pompidou and two municipal theaters, the Théâtre du Châtelet and the Théâtre de la Ville.

If you want to know more about this film, pls visit here:

www.dau.com

https://en.wikipedia.org/wiki/Dau_(film)

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