About Media Facade, Something you should know!

What’s the media facade?

The media facade can turn any building facade or a whole structure into a remarkable, dynamic world.

It was made by seamlessly integrating LED video lights or mesh screens into the structure’s facades.

Specifically, an amount of individually controllable lights or LED mesh screen units are attached to the facades or even woven into the surfaces of the building as part of structural materials.

As a result, the bespoke media facades can display text, pictures, animations, and videos.

In fact, the successful media facade not only communicates the information, but also interacts with the audience. What’s more, it makes the characteristics of architecture stand out.

Why is building a good media facade so important?

1. Creating urban landscapes

In the past, the buildings were not obvious when night fell.

With the development of LED video lighting and screen technology, architects and designers are able to express more dynamic concepts in architecture.

The media facades are required to enhance the identity of the building, furthermore, to present the brand and reflect the culture of the surrounding space.

It gets the audience to talk about it and remember it for a long time.

Finally, the decorated architecture becomes a landmark in its location.

More and more landmark buildings together light up the skylines of the city.

They can work synchronously, and eventually, they will become the urban landscape that delivers remarkable impressions like the Shenzhen Light show.

2. Branding your architecture and your business

Global companies want to create architectural icons and build their brand reputations at their retail outlets or headquarters.

But in a modern city, you can find tons of similar things like signs or traditional LED advertising displays on the buildings. You’ll forget them just after a while.

How to make your building stand out in the digital world?

The media facade is the answer!

By deploying the LED video lights or slim LED mesh wrapping up the whole building, we can create a unique dynamic facade.

When night comes, the large-scale media facade transforms your architecture into a spectacular brand identity

For example, the Dubai Tower (Burj Khalifa) is well-known for its wonderful LED light show made by media facade, not only as the tallest building in the world.

It has become a must-see attraction when visiting Dubai. Obviously, the LED media facade helps to build the brand of the building, even the city.

3. Getting huge advertising income after investing in LED media facade

Everybody knows that a traditional LED display can do advertising.

An LED media facade can also do advertising.

Is there something new to do advertising with the media facade? 

Here I just want to emphasize how much the advertising income will be if the city’s iconic building plays the advertising?  

The Dubai Tower advertising fee is about 2 million US dollars for just one minute. But the advertising cost on a traditional LED billboard in Los Angeles is about $1000 to $10,000 per month, and it is actually higher than in many other cities.

Dubai and Los Angeles are both big cities. But what a big difference between the LED media facade and the traditional LED wall!

You may say the Dubai Tower is the tallest building in the world.

However, in most situations, the advertising revenue on the building facade is much higher than on a traditional LED screen. Because a media facade is much bigger than a traditional LED screen. It can wrap up the whole building.

What’s more, the investment to install an LED media facade is less than to build a large-format traditional LED display.

What are the main types of LED media facade？

Since installing a media façade is so important for modern architectural design, we’d better know a little more about the LED media façade, whether you are an architect, or a landscape designer, or an advertising company.

What kinds of products are suitable for making the media façade on big buildings?

There are mainly three categories, which are panel-type media facades, linear-type media facades, and dot-style media facades.

The panel-type media façade is similar in form to an LED screen. A big facade is made up of many panels of the same size.

The linear style LED video strips and LED pixel dots are more flexible to place everywhere in your building. In the past, they were part of architectural lighting, but now if they are placed in an array, it makes a building TV that can play rich content videos.

Panel-type Media Facade – The Ultimate Digital Canvas

Panel-type solutions are the premier choice for creating high-impact, full-surface visual experiences.

This category includes everything from flexible dot mesh, LED strip mesh and rigid LED curtains to cutting-edge transparent and adhesive LED screens.

Designed to transform entire building envelopes into vibrant digital skins, these solutions offer a wide range of resolutions and transparency levels.

Notably, our LED Strip Mesh can achieve an industry-leading brightness of 15,000 nits, ensuring flawless video playback even in the harsh direct sunlight of regions like the Middle East.

Whether you are working with a massive flat facade or a glass curtain wall, Panel-type media facades provide the most powerful way to deliver large-scale storytelling without compromising architectural integrity.

FLEXIBLE DOT-STYLE MEDIA MESH FACADE: Unlocking Creative Freedom for Grand Scale

The Flexible Dot-Style Media Mesh Facade represents a groundbreaking solution for architects seeking to merge dynamic digital content with complex architectural forms. This highly transparent and extremely lightweight system is particularly favored for large-scale media facade projects exceeding 500 square meters, where its adaptability and efficiency become paramount.

Unlike rigid LED displays, the flexible dot mesh is a truly smart product that excels in bringing to life not only conventional rectangular surfaces but also intricate, irregular architectural shapes such as triangles, rhombuses, or circles on building facades.

Key Features & Architectural Selection Guide:

1. Unmatched Flexibility & Formability:
   • Description: Each module is crafted from individual LED pixel strings and a lightweight, durable plastic frame. This unique construction allows the mesh to be bent, curved, and shaped to follow almost any architectural contour. It’s the ideal choice for non-flat surfaces, pillars, or creative installations where traditional rigid panels simply cannot adapt.
   • Architectural Insight: Provides unparalleled design freedom, enabling architects to integrate dynamic media into previously challenging geometries, preserving the original design intent while adding digital vibrancy.
2. Exceptional Transparency (High See-Through Rate):
   • Description: The “dot-style” design inherently offers a very high transparency rate. The spacing between individual LED pixels (pixel pitch) allows light and views to pass through the mesh, minimizing obstruction.
   • Architectural Insight: Crucial for maintaining natural light inside buildings and preserving the exterior aesthetics. This ensures occupants still have clear views, and the building façade maintains its visual lightness during daytime, becoming dynamic only when the display is active.
3. Ultra-Lightweight Construction:
   • Description: Composed of LED pixel strings and minimalist frames, the flexible dot mesh is significantly lighter per square meter compared to traditional LED panels. Each large module can range from 4 meters to 20 meters in length, depending on the pixel pitch.
   • Architectural Insight: Reduces the structural load on existing buildings, making it an excellent retrofit solution without extensive structural reinforcement. For new constructions, it allows for lighter support structures, saving on overall project costs and simplifying installation.
4. Optimized Pixel Pitch for Grand Scale (Often > 50mm):
   • Description: For installations exceeding 500 square meters, the pixel pitch is typically designed to be more than 50mm. This larger pixel spacing is ideal for distant viewing, as the human eye naturally blends the pixels into a cohesive image from afar.
   • Architectural Insight: Ensures optimal visual clarity and impact from typical viewing distances for large facades. Selecting a suitable pixel pitch balances visual quality with cost-efficiency, as a finer pitch would be unnecessary and more expensive for distant viewing.
5. Robust IP Rating for Outdoor Reliability:
   • Description: Engineered for permanent outdoor installation, flexible dot mesh systems come with a high IP (Ingress Protection) rating (e.g., IP65 or higher). This ensures comprehensive protection against dust ingress and powerful water jets, vital for long-term performance in various climates.
   • Architectural Insight: Guarantees durability and low maintenance, reassuring architects about the system’s longevity and performance in challenging weather conditions, from heavy rain to strong winds.
6. Simplified Installation & Maintenance:
   • Description: Assembled from hundreds of interconnected LED mesh modules, installation involves securing these lightweight units to the building structure. The modular design simplifies both initial setup and future maintenance, as individual strings or modules can often be replaced without dismantling large sections.
   • Architectural Insight: Reduces project timelines and labor costs during installation. Future maintenance is less disruptive and more efficient, contributing to a lower total cost of ownership over the lifespan of the facade.
7. Cost-Effectiveness for Expansive Areas:
   • Description: Given its lightweight design, simplified installation, and optimized pixel pitch for distant viewing, flexible dot mesh offers a highly competitive cost-per-square-meter for very large installations.
   • Architectural Insight: Provides an economically viable solution for grand-scale digital facades, allowing ambitious designs to be realized within budget constraints, making dynamic media accessible for larger architectural statements.

LED STRIP MESH: The High-Performance Solution for Sun-Drenched Environments

Following the flexible dot mesh, the LED Strip Mesh is the go-to “Panel-type” solution when the project demands a balance of high transparency and extreme visual performance. While dot mesh excels in flexibility, Strip Mesh is engineered for structural elegance and raw power. It is specifically designed for architects who need a digital facade that can compete with the harshest ambient light, making it the premier choice for landmarks in regions like the Middle East.

Key Features & Architectural Selection Guide:

1. Ultra-High Brightness (Up to 15,000 Nits):
   • Description: By integrating multiple high-efficiency LED diodes into every single pixel, this mesh achieves a staggering brightness level of up to 15,000 nits.
   • Architectural Insight: Most outdoor screens wash out under direct sunlight. This feature ensures that the media facade remains vibrant and high-contrast even at high noon in desert climates. It allows for 24/7 visibility, ensuring the building’s digital identity is never dimmed by the sun.
2. Superior Transparency with Detached Power Design:
   • Description: Unlike traditional LED panels where the power supply is bolted behind the LEDs, our Strip Mesh uses a detached power box system. The power components are located away from the viewing area.
   • Architectural Insight: Removing the bulky power boxes significantly increases the “open area” of the mesh. This results in a much higher transparency rate, allowing natural light to flood the interior and maintaining a lightweight, “see-through” aesthetic for the glass curtain wall.
3. Clean & Concealed Cabling:
   • Description: We understand that cables can ruin a building’s silhouette. Our design features an integrated system where all data and power lines are hidden within the slim mounting profiles.
   • Architectural Insight: This provides a “clean-back” look. For buildings with transparent glass, the interior view remains professional and uncluttered, satisfying the strict aesthetic requirements of high-end commercial and office developments.
4. Lightweight & Minimalist Structure:
   • Description: By utilizing high-grade aluminum and a detached power architecture, the weight per square meter is kept to a minimum.
   • Architectural Insight: This minimalist approach reduces the mechanical stress on the facade. It simplifies the engineering requirements for the mounting brackets, often allowing the mesh to be installed on existing curtain wall mullions without the need for heavy, expensive secondary steel structures.
5. Optimized Pixel Pitch (15mm to 50mm):
   • Description: Strip mesh generally offers a tighter pixel pitch than dot mesh, typically ranging from 15.6mm to 50mm.
   • Architectural Insight: This allows for higher-resolution content playback. It is perfect for facades that are viewed from both medium and long distances, providing enough detail for complex brand logos and cinematic video while still maintaining transparency.
6. IP67 Weatherproof Engineering:
   • Description: The strips are fully encapsulated and rated at IP67, offering superior protection against sand, dust, and heavy rain.
   • Architectural Insight: The ruggedized design ensures long-term reliability in extreme temperatures (up to +70°C in direct sun). The strip-based design also allows for natural wind flow, reducing the wind load (wind-sail effect) on high-rise structures.

RIGID LED MESH CURTAIN: High-Resolution Performance for Every Architecture

The Rigid LED Mesh Curtain is a powerhouse of versatility, bridging the gap between high-definition displays and architectural transparency. While it is a favorite for glass curtain walls, its robust design makes it equally effective for solid concrete facades. Engineered to withstand the world’s most demanding climates, from the scorching heat of the Middle East to the sub-zero winters of Canada and Kazakhstan, it is the ultimate all-weather digital skin.

Key Features & Architectural Selection Guide:

1. High-Resolution Clarity (P10 to P31.25mm):
   • Description: This series offers the finest pixel pitch in the mesh category, ranging from P10 up to P31.25mm.
   • Architectural Insight: The higher pixel density allows for much more detailed content, such as high-definition videos and intricate brand graphics. It is perfect for facades with lower viewing distances where image quality cannot be compromised.
2. 8,000 Nits Brightness for Direct Sunlight:
   • Description: With a brightness level of 8,000 nits, these panels are specifically engineered for permanent outdoor use under direct sunlight.
   • Architectural Insight: It provides the perfect balance of visibility and energy efficiency. Even on the sunniest side of a building, the content remains crisp and legible without the “washed-out” effect seen in lower-quality displays.
3. Standardized Modular Design (500 x 1000mm):
   • Description: Each panel is built with a precision Aluminum profile in a standard 500mm x 1000mm format.
   • Architectural Insight: This modularity allows for fast, “Lego-like” assembly over large surfaces. The rigid aluminum frame ensures perfectly flat alignment across the entire facade, which is critical for maintaining high-end architectural aesthetics on modern office towers.
4. Natural Cooling & No Air-Conditioning Needed:
   • Description: The inherent transparency of the mesh design allows for natural air ventilation.
   • Architectural Insight: Unlike traditional closed LED cabinets that require heavy, energy-consuming HVAC systems for cooling, the Rigid LED Mesh stays cool naturally. This significantly reduces both initial project costs and long-term operational electricity bills.
5. Integrated Power Box with Reduced Cabling:
   • Description: Each panel features an integrated power box, but the system is designed to minimize external wiring between panels.
   • Architectural Insight: This “all-in-one” design simplifies the installation process. Architects appreciate the reduced cable clutter behind the screen, ensuring that when viewed from inside the building, the installation looks clean, organized, and intentional.
6. Lightweight for Outdoor Permanence:
   • Description: Despite its rigid structure, the use of aluminum makes the curtain exceptionally lightweight while remaining durable enough for permanent outdoor exposure.
   • Architectural Insight: It places minimal stress on the building’s curtain wall mullions. This often allows for direct mounting to the window frame, avoiding the need for a secondary, intrusive steel support structure.

7. Extreme Climate Resilience (Heat & Cold):
   • Description: This system is built with high-grade components that are tested for low-temperature resistance and high-thermal stability.
   • Architectural Insight: The open-mesh structure provides superior natural cooling, preventing heat buildup in 50°C+ desert environments without the need for air conditioning. Simultaneously, its rugged engineering ensures reliable operation in freezing climates like Kazakhstan or Canada, where traditional screens might fail due to thermal contraction.
8. Versatile Mounting on Concrete & Glass:
   • Description: Unlike some systems limited to windows, the Rigid Mesh is designed for easy installation on concrete walls and solid structures.
   • Architectural Insight: It requires only a simplified steel support frame, typically consisting of lightweight horizontal beams. This minimalist structural requirement reduces installation time and costs, making it a “clean” addition to both new builds and urban retrofits.

GLASS TRANSPARENT LED DISPLAY: High-Definition Media Behind the Glass

As the most refined member of the “Panel-type” family, the Glass Transparent LED Display is designed specifically for high-end commercial environments. Unlike the mesh series which is installed on the building’s exterior, this system is installed indoors but viewed from the outdoors. It is the premium choice for retail windows, luxury showrooms, and modern shopping malls where high resolution and sophisticated aesthetics are non-negotiable.

Key Features & Architectural Selection Guide:

1. Indoor Installation with Outdoor Impact:
   • Description: The display is mounted securely behind the glass curtain wall or storefront window.
   • Architectural Insight: By keeping the technology indoors, you protect the hardware from weather wear and pollution. This also simplifies the permit process in many cities, as it is classified as an indoor digital sign while still delivering high-impact messaging to the street.
2. Ultra-High Resolution (P2.8/5.6mm to P3.9/7.8mm):
   • Description: This series offers the tightest pixel pitch in the transparent category. While P2.8/5.6mm provides stunning detail, P3.9/7.8mm is the most popular standard for commercial windows.
   • Architectural Insight: The high pixel density allows for cinematic-quality video and crisp text even when viewed from just a few meters away. It is perfect for retail branding where viewers are walking directly past the window.
3. 5,000 Nits Brightness for Daytime Visibility:
   • Description: With a brightness level of 5,000 nits, this display is powerful enough to compete with ambient daylight.
   • Architectural Insight: It ensures that your content remains bright and clear during the day, overcoming the glare and reflections common on glass facades. It strikes the perfect balance for most daytime conditions without the extreme power consumption of 10,000+ nit outdoor screens.
4. Standardized 1000 x 500mm Modular Design:
   • Description: The system is built using precision-engineered Aluminum profiles in a convenient 1000mm x 500mm modular format.
   • Architectural Insight: The lightweight aluminum construction makes the panels easy to handle and align. The modularity allows architects to scale the display to fit the exact dimensions of the window mullions, creating a seamless “digital window” effect.
5. Minimalist Support Structure:
   • Description: Because the panels are exceptionally lightweight and installed indoors, they do not require heavy steel reinforcement.
   • Architectural Insight: A simple support frame is all that’s needed to secure the panels behind the glass. This minimalist approach preserves the clean look of the interior and minimizes the structural impact on the building’s design.
6. High Transparency & Aesthetics:
   • Description: The slim strip design ensures that when the screen is off, it remains nearly invisible, and when on, it allows light to pass through into the room.
   • Architectural Insight: It maintains the “open” feel of the retail space. Customers inside the store can still see out, and natural light continues to brighten the interior, creating a dynamic environment that doesn’t feel closed off by a traditional LED wall.

ADHESIVE LED FILM & GRID: The “Invisible” Peel-and-Stick Digital Skin

The Adhesive LED Film and Grid series represents the pinnacle of minimalist media facade technology. This is the most non-intrusive solution in our “Panel-type” category, designed for architects and interior designers who want to transform existing glass into a digital screen without any structural changes. By literally “sticking” the display onto the glass, it creates a futuristic, holographic effect where the content appears to float in mid-air.

Key Features & Architectural Selection Guide:

1. Frame-less “Peel & Stick” Installation:
   • Description: This product features a high-performance adhesive backing that allows it to be applied directly to the interior surface of the glass.
   • Architectural Insight: No support frames or heavy mounting hardware are required. This makes it the perfect solution for retrofit projects where the original building design cannot be altered, or for high-end glass structures where a bulky aluminum frame would be an eyesore.
2. Invisible Aesthetics & Ultra-High Transparency:
   • Description: The film is incredibly thin and lightweight. Due to the minimalist grid design, the LED diodes are nearly invisible to the naked eye when viewed from a short distance.
   • Architectural Insight: It offers the highest level of visual “lightness.” When the screen is off, the glass looks like normal glass. When on, it maintains a massive transparency rate, ensuring that the building’s transparency and natural light flow are virtually unaffected.
3. Comprehensive Pixel Pitch Range (P4 to P60):
   • Description: We offer an extensive range of resolutions to fit any project scale:
     • High-Resolution (P4, P5, P6, P8, P10): Perfect for retail windows and eye-level branding.
     • Large-Scale Artistic (P20, P30, P60): Ideal for turning entire glass building facades into low-resolution, atmospheric media canvases.
   • Architectural Insight: This versatility allows architects to choose the exact balance between image detail and cost-efficiency based on the intended viewing distance.
4. 4,000 – 5,000 Nits Brightness:
   • Description: Despite its thin profile, the film delivers a powerful brightness of up to 5,000 nits.
   • Architectural Insight: Specifically designed for indoor installation with outdoor viewing. It is bright enough to cut through daytime reflections on the glass, ensuring the digital content is clearly visible to pedestrians on the street even during sunny days.
5. Ultra-Lightweight & Flexible:
   • Description: Being a film/grid-based product, it is the lightest “Panel-type” solution available. It can even be applied to slightly curved glass surfaces.
   • Architectural Insight: There is zero structural load concern. It can be applied to almost any existing glass partition, window, or curtain wall without needing a structural engineer’s approval for weight distribution.

Linear-type Media Facade – Defining Architectural Outlines

Linear-type media facades, featuring LED media tubes and video strips, offer a sophisticated blend of architectural lighting and dynamic media.

These solutions are specifically engineered to accentuate the “DNA” of a building by highlighting its contours, edges, and vertical or horizontal lines.

Linear systems are favored by architects for their minimalist aesthetic and exceptionally high transparency, as they integrate seamlessly into the facade’s structure without obstructing views from the inside.

They provide a cost-effective yet striking method to add motion and color to high-rises, bridges, and commercial complexes, making them the ideal “bridge” between traditional facade lighting and full-motion video displays.

LED Media Tube

The LED Media Tube is a high resolution led video lighting.

The popular Lega7.8 has 4*128pixels. And it has multiple installation ways.

With thousands of LED video tubes together, you can create a stunning LED mesh facade on the indoor or outdoor structure surface.

By deploying the video tubes with different distances, you can easily adjust the resolution and transparency of the media facade.

It also has a wide range of pixel pitch options like P6.5, P10, P25, and P50.

In general, this is a smart product that combines the advantages of lighting and a screen. The designers like to use it to make a creative LED facade wall .

LED Video Strip

The LED video strip is another type of video lighting fixture that is ultra-slim. It is IP67 and has high brightness.

With them, you can build a creative media facade, for example, to fill in the narrow space between windows, or to wrap up some special structure like a pillar.

When an array of LED pixel strips is used together on a big area of the building facade, they can play animations and videos as well.

The standard LED strip length is one meter, but it can also be customized to be different lengths.

Dot-type Media Facade – Creative Freedom for Organic Shapes

When it comes to irregular geometries, curved surfaces, or 3D architectural structures, Dot-type media facades provide unparalleled creative flexibility.

Consisting of individual LED pixel dots available in various diameters and brightness levels, this system allows designers to map digital light onto any complex shape—from spherical domes to flowing organic curves.

Because each pixel is an independent unit, Dot-type solutions offer the highest level of transparency (often exceeding 95%) and a “see-through” quality that maintains the building’s original texture.

It is the go-to solution for architects seeking a granular, artistic approach to media integration where traditional panels simply cannot fit.

LED Pixel Dot

The LED Pixel Dot is the most creative LED element. It is not only a component of the flexible LED mesh, but it can also be used separately in the form of soft LED strings to mount on the uneven surface of the building.

With its customizable pixel space, soft cable, and flexible installation way, you could easily attach them to the rugged surface.

It actually can make a media facade in all kinds of shapes. For example, with many LED strings, you could make a 3D media façade.

Common features of media facade

There are many LED products in the market claimed they are good at building a media façade. But some may not meet the quality standard or design idea. Before you design or choose the product for your facade, you can learn some features of led media façade in advance.

Here are some basic features of the media facade that differentiate it from the traditional LED screen. Besides, there are also other characteristics for led media façade, such as flexible, beautiful appearance, etc.

Individually programmable pixels

People were familiar with LED lighting elements for decorative illumination. For example, in some important areas of buildings, such as the roof, edge, corner, and pillar, they could be illuminated by kinds of lighting fixtures like LED wall washers or LED flood lights.

But when you want to play videos on a big wall, the lights like the LED wall washer, can’t do the job. It could only play the color changing for the entire wall or a big area.

Whereas the LED media façade gives the designers infinite possibilities, as every position of the wall could be assigned a color by placing programmable pixels.

No limit for the media facade area

To play a video on facades and highlight the building, a media facade is always at least hundreds of square meters, sometimes thousand square meters to wrap the whole surface.

The chosen media facade product must have no limitations for the area.

The building itself decides the type of media facade. But the media facade can be any size, whether on the glass wall, brick wall, or irregularly shaped surface.

Both big and small pixel pitch available

When covering thousands of square meters with a small pixel pitch, it’ll take big cost and bring much power consumption.

Since people often watch the entire building wall at a long distance, a big pixel pitch LED façade like P50~100mm would be enough to display recognizable images.

Of course, if you only light up the small central area, it is also applicable with a smaller pitch media mesh wall like P7.8~P25mm.

The power consumption and load weight need to be considered. Whereas the budget cost is the main factor in choosing which pixel pitch.

For some projects, the property owner likes to mix use different pitch led mesh screens on the same building.

In this situation, different pixel pitch media mesh screens work together under the same system. The different pitches and transparent meshes play complete and continuous videos on all the building facades.

High transparency

Since at present most of the modern building facades are glass walls, it is important not to block the natural light when installing a large LED media facade over the glass.

In addition, designers do not want the media facade to interfere with the original landscape design.

The ideal situation is that the LED media facade is invisible when the light does not turn on.

Therefore, it is very important to make an LED facade with the highest possible transparency; in some cases, transparency of 90% or higher is required.

Ultra-Lightweight

An ultra-lightweight LED media wall on the façade brings many advantages, such as avoiding the big and heavy support structure, reducing the risk of screen dropping, and saving the installation & shipping costs.

Ultra-Slim

An ultra-slim led media facade saves space for installation and provides the possibility to integrate the led wall with the building surface seamlessly.

It lets the media façade be able to be creative shapes like a curve, a circle, a triangle, or a 3D shape.

Easy Installation & Maintenance structure

When hanging or fixing the LED media façade a hundred meters above the ground, it must use a very stable product. In the meantime, it should be very easy to install and maintain.

Centralized controlling

When you install multiple LED facades on several surfaces, a centralized control system is essential! You don’t need to build several control centers.

The professional LED system can connect to a PC/Laptop, and also supports remote controlling like WiFi, and the cloud-based content management system.

Special specifications you need to pay attention to when choosing a media facade product

For media mesh or media facade elements, there are too many names in the market.

Firstly, there aren’t uniform regulations to name the LED facade products and unify the specifications. Furthermore, some media facade products can be customized and then get more and more variants.

It often makes the buyer or the designer confused about which LED media façade would be best for their project.

To help you get the right media façade product, I just want to tell you some important specifications you need to pay attention to.

Viewing Distance

Each display will have a recommended minimum viewing distance and an optimal viewing distance.

Though the viewing distance can roughly be calculated, it is somewhat subjective.

For a direct-view LED screen, we often say the minimum viewing distance is about 1meter (3.28feet) per pitch 1mm, for example, P30mm is 30 meters. And the optimal viewing distance is 3X the distance.

When less than the minimum viewing distance, you can still watch the screen, but you will see the individual LEDs.

An LED media façade usually covers a big area and is often viewed from a very long distance.

So there is a bigger range for the minimum viewing distance of media facade screen, for example,  30~50m for P50mm mesh, 70~100m for P100mm mesh, etc.

Resolution

Higher resolution means shorter viewing distance but higher cost and less transparency.

We’d better look at all the factors based on the application and the intended use

Different designs will bring different visual experiences.

Finding the right product that balances the viewing distance and resolution can save you a lot of money.

Sometimes, taking samples of the LED media facade for on-site testing, this may be a good suggestion before placing a large quantity order.

Brightness, Viewability

In the past, the LED media façade was only watched at night.

Now, for some iconic buildings, people want to have the media wall work during the daytime too.

Making a media façade that is not bright enough or too bright will both waste your money.

Therefore, determining the right brightness for your application is extremely important.

Here are some guidelines to help you choose the brightness for your LED media facade:

Indoor Brightness:

500-800 nits is enough for indoor night-time use.

1000-1500 nits is enough for all indoor situations, daytime and nighttime.

Outdoor Brightness:

800-1000 nits is enough for outdoor night-time use;

1000-1500 nits is enough for outdoor use at dusk;

2000-3000 nits is enough for some outdoor situations; 

5,000 + nits should be enough for most outdoor situations;

7,000 + nits should be enough for all outdoor applications, including direct-sun situations;

Weight Limit

When building a huge media façade, the weight limit for the façade is one of the critical factors to decide if the chosen LED façade type is safe.

Not only the led facade’s own weight, but also the support frame’s weight should be considered.

Taking P100mm led media mesh for example, its screen bodyweight is 2KG per square meter. The support frame mounted on the wall is about 8KG per square meter.

Weather resistance

LED media façade is often asked to be installed outside, where it’s exposed to rain, UV, sometimes harsh environments like salt spray areas close to the sea, and very high environmental temperatures in desert cities, etc. 

To confirm your selected LED façade product is really weatherproof for your project environment is very important to guarantee your investment.

Firstly, you must know some details about the product materials used in the media façade, such as the brand of LED, IC, and cable material, etc.

Secondly, you need to know if they have strict tests about the weather resistance, the IP grade test, the vibration test, the cyclic temperature test, the surge/transient test, the test against wind speed, gust, and rain, the tension test, the fire resistance test, the salt fog test, etc.

Maintenance

When it comes to maintenance, at first, we need to know how to repair or change the broken part in the high building facade.

Good media façade design should always pay attention to how to simplify product maintenance.

Powerful control system

sACN / Artnet support controller

sACN, the streaming media architecture that controls the network, is a standard network protocol. It is widely used in the entertainment and architectural lighting technology industries because it enables many DMX signals to run on the network. sACN is ideal for creating large-scale light shows.

We have controllers that support sACN or Artnet. It will be useful for the light designers to create scenes by using their familiar software.

Novastar controller

Our media facade products can use the Novastar system. It is a powerful and widely used system in the LED screen industry.

For the media facade, it is also a giant LED screen, though its pixel pitch is much bigger. Novastar is a good choice due to its stable performance, powerful video processing, and cloud support.

Related case

During the day, the building is eye-catching with its unique architectural style. In the evening, through the LED Media Facade covering the entire building, playing kinds of attractive animations and videos, makes the building a landmark of the city throughout the day.

*We’ll keep the content updated and write more blogs to share more technology about LED media facade. Please stay tuned!

Enter your email to get the right media facade solution now!